Work
Velocity Global — Senior Product Marketing Manager Global Benefits — 4/1/22 Current
Velocity Global is a leader in the global HR Tech space that provides SaaS Employer of Record Services in over 185 countries. The international benefits program is a complex add-on solution that enhances Velocity Global's core service offering. Positioning this solution as an essential part of compensation and total rewards, we propel clients to hire globally much faster by equipping them with a solution that will position them appropriately in the hiring and retention of global talent.
During this current joinery, I am so very proud of the work that I was able to accomplish.
Below is a quick list of highlights
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Curated and designed workflows and organizational infrastructure for revenue forecasting at the product category level
- Created new pricing and packaging of the U.S. Benefits Offering that increased overall product adoption for Internationally-based customers
- Increased capture rate by over 30% in 2023
- Created the first-of-its-kind Sales Enablement Program for the International Benefits Product Portfolio
- Created and Led over 6 new product launches within the international benefits portfolio
- Grew Product Category MRR from 900k to 2.48M in less than one year
- Created and launched 4 individual webinar series to boost visibility and lead generation for the U.S. and International Benefits Programs in partnership with Global DEI Experts and International Brokerage Partners, BUCK Global, AON, and Willis Towers Watson
- Created with superior cross-functional leadership and an evangelist of the International Benefits Product.
Training & eTracking Solutions — Director of Business Operations & Development 2020/2022
Training & eTracking is an eLearning company specializing in compliance training for nonprofit, government, and social services markets. Through strong leadership, business vision, creative thinking, accountability for results, and cross-organization collaborations; positioned the company as a strong competitor in the learning and development market. Recognized for owning all aspects of Training & eTracking business operations and go-to-market strategies that include:
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Developed several new partner relationships which scaled the business to penetrate new markets
- Repackaged and Repriced all of the company offerings creating new product categories resulting in a substantial upswing in profitability of well over 45%
- Created partnership sales and client services to build a comprehensive program for customer renewals and identified areas for operational efficiencies within the company’s data and infrastructure. The results of this program ensured customer pricing and contract terms well exceeded the company’s growth and profitability goals.
- Strategic pricing/packaging of product offerings, driving market
penetration and exceeding profitability goals by over 45%.Customer
- Lifecycle Management: Established comprehensive partnership sales and client service programs, ensuring customer retention and exceeding renewal targets. Data-driven optimization of operations led to increased efficiency and profitability by identifying opportunities to penetrate service offerings and creating additional revenue sources.
- Go-to-Market Strategy Ownership: Owned all aspects of business operations and go-to-market strategies, curating and demon- strating a holistic approach to driving revenue and customer success.
- Startup Transformation: Developed and implemented strategies to scale user acquisition, brand awareness, and customer engage- ment efficiently by dismantling organizational silos and bridging cross-functional alignment to a unified company strategy.
- Improved Customer Experience: Created a customer advisory counsel to gain valuable insights that help inform decisions on product needs, enhancements and user experience to extend the customer lifetime value.
Full Resume available upon request